Thank You Coach
GameChanger was looking for a way to thank and inspire a critical user base: coaches. Together with video production agency The Bindery, I wrote a script that honors these everyday heroes.
Landing pages and emails created to support the campaign.
Fan Pricing
Challenge: GameChanger has two sets of primary users: coaches, and fans. The former provide us with the latter, who pay for our premium product. The problem is how to market a product that is free for one, and paid for the other.
control group
Revelation: different users should see different pricing pages to reduce confusion and ultimately drive conversion.
Solution: logged in fans who have not upgraded to premium now see a cleaner, more focused pricing page.
test group (now implemented due to 100% lift in conversion)
As part of our inbound strategy, GameChanger produces a blog called The Season, an island of amateur sports resources in a sea of big league focused content. Below are a handful of our best performing posts I wrote in collaboration with renowned coach Matt Whiteside.
Pick-offs: Keep Your Enemies Closer
A Comprehensive Rundown of Pitch Grips
This One Pitching Drill Ties It All Together
Better Pitching Starts with Better Balance
Shut Down Batters with First Pitch Strikes
Learn to Pitch with your Back Leg