Sasha Herman

Client: Towers Watson, a leading global professional services company that helps organizations improve performance through effective HR practices.

Challenge: find a way to make TW's private exchange offering stand out in the competitive, crowded, noisy health care industry.

Revelation: employers and employees alike choose their insurance plan based on a broad set of criteria.

Solution: create a value proposition and sales deck that reflects the myriad benefits of TW's unique private exchange.